Yggdrasil Signs On With bwin.party In New Partnership
In a brand new partnership deal, Yggdrasil Gaming has signed an agreement with bwin.party. Both parties are set to gain much from the very profitable partnership, with Yggdrasil gaining a big international distributer, and bwin.party gaining access to the entire suite of games produced by Yggdrasil.
Yggdrasil is a popular casino content supplier with a large catalogue of quality casino games in their portfolio. Yggdrasil has also had a very busy year, with the partnership with bwin.party coming not even 4 days after they forged a new partnership with Malta based Interwetton. In addition to new partnerships, they have also recently released new games, including slots titles Seasons, Wicked Circus and football themed, Bicicleta, which was timed perfectly to coincide with the UEFA Euro 2016 taking place in France. All three of these games will now become part of bwin.party’s gaming platform.
Bwin.party is a leading gaming company owned by GVC holdings. Yggdrasil had previously signed a partnership deal with GVC, and the new agreement is an extension of that same deal, ensuring that all parts of the company have access not only to the extensive suite of games available, but also the promotional tools Infinite API and BOOST. In addition to these, bwin.party will have the use of iSense 2.0, an HTML5 framework that allows casino operators to launch both mobile and desktop versions of the developer’s games at their online casinos.
Yggdrasil Gaming CEO Fredrik Elmqvist states that he is expecting a long and fruitful relationship with bwin.party, and that he is happy that they will be in partnership with such a highly respected operator. He also mentioned that the year’s new contracts have not been the only things keeping the company busy, but that they also have a number of new employees and several other new developments.
GVC Holdings Chief Product Officer Liron Snir also commented on the new partnership, saying that he is sure the innovative and engaging new additions to the company’s gaming portfolio would be well received by players. The partnership looks set to be a productive one for all parties involved and is testament to Yggdrasil’s continued organic growth within the online gaming industry.
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